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Medical Practice Valuation: What Makes a Private Practice “Worthy?”


Medical Practice Valuation

Medical practice valuation is not just a financial exercise that private practice owners should consider doing. It's a strategic imperative that physicians must do if they are looking to fully understand the true worth of their practice. 

Regardless of the situation - you could be a young physician just making your way into the private practice world, a seasoned doctor getting ready to retire and transition your practice to the new generation, or just wanting to know for future endeavors – this figure is essential to know. 

The process for calculating a medical practice valuation can be intricate and often times, a lot is involved. From exploring the various valuation approaches (more to come on those!) and understanding the significance of EBITDA and goodwill to examining additional factors influencing valuation and presenting practical scenarios, it can definitely seem overwhelming to configure. There’s also a complex web of “expert” advice available on how to calculate, some contradictory to one another, and some outdated. 

This 2024 guide aims to equip private practice doctors with the knowledge they need to make informed decisions about their practice’s future and to be able to soundly calculate their practice’s worth. Owning a medical practice is probably the largest financial investment of a physician’s life so it makes sense that due consideration is given. 

Understanding Medical Practice:

The valuation of a medical practice involves a meticulous assessment of its financial health, market position, cash flow, referral patterns, the insurance mix, intangible assets, and even the age of the seller. Various valuation methods can be employed, each shedding light on different aspects of the practice's value. While the Income Approach focuses on the practice's earning potential, the Market Approach compares it to similar practices in the market, and the Asset-Based Approach evaluates its tangible and intangible assets. Let’s dive into these approaches a bit further. 

Approaches to Calculating Medical Practice Valuation:

There are typically three common business valuation approaches used in assessing your company’s worth. The one you select depends primarily on the reason behind conducting your medical practice evaluation in the first place. Could it be that you are relocating, estate planning, or working on a buy-sell agreement.  

1. Income Approach: This approach evaluates the practice's earning potential by assessing its historical and projected earnings. Methods such as Capitalization of Earnings and Discounted Cash Flow analysis are commonly used to determine the present value of future earnings. This approach is often implemented when public information about competing medical practices is not easily found.  

2. Market Approach: The Market Approach relies on comparing the practice to similar practices that have recently been sold. By analyzing market transactions and applying relevant market multiples, physicians can derive an estimate of their practice's value. 

3. Asset-Based Approach: This approach, also commonly called the cost approach, assesses the value of the practice's tangible assets (e.g., equipment, real estate) and intangible assets (e.g., goodwill). While less commonly used in medical practice valuation, the Asset-Based Approach provides a valuable perspective on the practice's underlying assets. 

One critical factor that applies to all three of these approaches and one that doctors often overlook or just aren’t fully aware of, is EBITDA. Let’s explore this acronym a bit further. 

What is EBITDA?

EBITDA, a mouthful of an acronym invented by a billionaire investor John Malone stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. (Little known fact: EBITDA originated around the cable industry.) These six letters serve as a vital financial metric in medical practice valuation. Essentially, EBITDA reflects the practice's core earnings before considering certain financial factors.  

This calculation provides a clearer picture of the practice's operational profitability, excluding non-operating expenses that may obscure its true earning potential. 

In simpler terms, think of EBITDA as the earnings generated by your practice before accounting for certain financial obligations like loan interest, taxes, and the depreciation of assets. By focusing on EBITDA, doctors can assess the practice's ability to generate revenue from its core operations, independent of external financial factors. 

Understanding EBITDA's Significance:

For doctors, EBITDA serves as a crucial indicator of the practice's financial health. By isolating operational earnings from non-operational expenses, EBITDA provides a clearer picture of the practice's profitability and efficiency. This metric is particularly valuable when comparing the financial performance of different practices or evaluating changes in the practice's operational efficiency over time. 

In essence, EBITDA helps doctors gauge the practice's ability to generate earnings from patient care and other core services, providing insights into its overall financial viability. When assessing medical practice valuation, EBITDA serves as a key component in estimating the practice's earning potential and determining its market value. Chello is one tool that can help you calculate this amount as its unique dashboard includes the metrics and insights you’d need. With this tool, you can even add a picture of a “revenue story snapshot or the account insights tab. 

Calculating EBITDA:

To calculate EBITDA, doctors can follow these simple steps: 

1. Start with the practice's net income for the past twelve months, which can be found on the income statement (also known as the profit and loss statement). 

2. Add back in interest expenses, which represent the cost of any loans or credit facilities used by the practice. 

3. Add back taxes, including both income taxes and any other taxes paid by the practice. 

4. Add back depreciation expenses, which account for the decrease in value of the practice's assets over time. 

5. Add back amortization expenses, which represent the gradual reduction in value of intangible assets like patents or licenses. 

Once these components are added back to the net income, the result is the practice's EBITDA. 

EBITDA provides doctors with a valuable tool for assessing the financial performance of their medical practice. By understanding how to calculate and interpret EBITDA, doctors can gain deeper insights into their practice's profitability and make informed decisions about its future. 

Once you have the EDITBA, the next step is to figure out the current multiple for the healthcare industry. A multiple, if you weren’t yet aware, is a financial valuation ratio that measures a company’s return on investment. This multiple is used to determine the value of a company and compare it to the value of other, similar businesses. 

Determining Your Medical Practice's Multiple:

To determine what multiple medical practices typically sell for, doctors who have already calculated their EBITDA can take several steps. 

To begin, they should research recent sales of similar practices in their geographic area or specialty to identify market trends and common multiples. Consulting with industry experts or business brokers experienced in medical practice sales can also provide valuable insights into prevailing market multiples.  

Additionally, doctors should consider the unique characteristics of their practice, such as patient demographics, reputation, their specialty focus, and growth potential, which may influence the multiple applied in a sale. By leveraging their EBITDA calculation and conducting thorough market research, doctors can better estimate the multiple at which their medical practice might sell, helping them make informed decisions about their practice's future. 

For the past few decades the multiplier has been between 0.5-1.5x but now it’s closer to 2.5 to 4x so depending on when you are doing the calculation, will play a role in the multiplier. 

Exploring Goodwill:

Goodwill plays a significant role in the valuation of a medical practice. Goodwill is typically defined as encompassing intangible assets such as the practice's reputation, patient loyalty, brand recognition, and relationships within the community. It can be tricky though because it can be subjective. 

An example of medical practice with substantial goodwill would be a long-established family medicine practice known for its compassionate care and deep ties to the local community. Patients may choose this practice over others around them to trust built over generations and word-of-mouth referrals, leading to stable revenue streams and higher profitability.  

Similarly, a specialized practice renowned for its expertise in a particular medical specialty, like oncology or dermatology, may command premium goodwill due to its reputation among patients and referring physicians.  

When valuing a medical practice, quantifying goodwill involves assessing factors such as patient satisfaction surveys, referral patterns, and brand recognition. Practices with strong goodwill often attract higher multiples during sales negotiations, reflecting the perceived value of their intangible assets in addition to financial metrics like EBITDA. Understanding and accurately quantifying goodwill are essential for obtaining a comprehensive valuation and maximizing the value of a medical practice. 

Other Possible Factors in Valuation:

In addition to financial metrics like EBITDA and goodwill, several other factors influence the valuation of a medical practice: 

- Patient demographics and retention rates: Practices serving a niche demographic or enjoying high patient retention rates may command a higher valuation. 

- Staff expertise and turnover rates: The quality and stability of the practice's staff can impact its operational efficiency and long-term sustainability. 

- Competitive landscape and market trends: Understanding the dynamics of the local healthcare market and emerging trends can help physicians position their practice effectively. 

- Regulatory compliance and risk assessment: Practices with robust compliance protocols and low risk profiles may be more attractive to potential buyers. 

- Technology infrastructure and EMR systems: Investments in technology can enhance the efficiency of practice operations and add value to the overall business. 

Example Scenario:

Dr. Emily, a pediatrician, is considering selling her practice as she plans to relocate from Georgia to Ohio. Before putting her practice on the market, Dr. Emily decides to conduct a comprehensive valuation to determine its worth. Using the Income Approach, she analyzes her practice's historical financial data and projects future earnings based on patient volume and reimbursement rates. 

Dr. Emily also considers the goodwill she has built over the years, taking into account her strong relationships with patients and the community. Additionally, she examines recent transactions in the local healthcare market to gauge the prevailing market multiples and assess her practice's relative value. 

After careful analysis and consultation with valuation experts, Dr. Emily gains a clear understanding of her practice's value. Armed with this knowledge, she can confidently navigate the process of selling her practice, ensuring a fair and equitable transaction for all parties involved. 


Ultimately, medical practice valuation is a multifaceted endeavor that requires a thorough understanding of financial principles, market dynamics, and industry trends. By employing various valuation approaches, considering factors like EBITDA and goodwill, and evaluating other pertinent aspects, physicians can gain valuable insights into their practice's value. Whether planning for retirement, expansion, or transition, a comprehensive understanding of medical practice valuation empowers physicians to make informed decisions and maximize the value of their practice in today's competitive healthcare landscape.  

Disclosure: This article is for general informational purposes only. It should not be construed as legal or financial advice. 


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